In the era of smart technology, a change occurred in the media consumption. There is more of those for whom only watching television is not enough, so they use other devices at the same time to have access to more content.
Most of them use smartphones / tablets, primarily for social media communication or Viber, as well as to visits the portals with the latest news.
Realizing that consumers spend more time on various digital platforms, traditional media started with the transformation and are now offering additional services on the web, like a variety of applications in the case of TV, as well as online portals in the case of print media.
Outdoor as static media is increasingly adopting new technologies and offers a variety of digital formats, such as LED displays, interactive Citylight etc.
Radio is the first medium that has recognized the opportunities for digital consumption and is an online resident for a log time now, via the live stream.