From the moment we accustomed to social networks and internet enabled through smart phones, that meant the end of the traditional concept of comfort that we had “in our living room chair.” The direct consequence was the end of traditional television as a medium. Bill Gates said at the time – “Television is sentenced to death”.
Indeed, this is not exactly true – TV also changes its shape, it upgrades and becomes a smart device in a technical sense which provides a high level of integration (social and interactive), provides the ability to watch shows and movies in 3D format, multi-functional and adaptable to the wishes of the users.
However, more and more people are deciding to live without TV. They consume their daily dose of information’s through new information channels that have been launched in the past decade. Internet made TV channels available on computers and mobile devices, thus paving the new communication era – TV as a mobile experience becomes a reality; TV and Internet are used parallel. Simultaneous use of the two media has rapidly increased in recent years, including 22% of Europeans who use the Internet and TV simultaneously, and the number of so-called media multitaskers, in comparison with 2006, has increased in Europe by 38 percent (EIAA). It is this fact, which has the expected upward trend opened for additional communication options. Compared with a variety of services available through the Internet, the services of a linear television program, which we know today, has become monotonous and insufficiently attractive to users.
Television as a technical infrastructure has been lost in the era of convergence of autonomy. However, precisely that is the reason why the TV experience becomes something special. Besides the active use of media content via the Internet, more and more users are decided at the same time to the use of the TV as a passive medium to replenish daily consumed information in order to better review the developments in their environment. For live coverage of the popular events (eg. Attractive sports events), television is still the dominant medium, because the community still hasn’t lost interest in the monitoring of public events.
TV TRENDS until 2020:
Connected Television – Compound TV and the Internet (Smart TV)
Social TV – Virtual interaction with other people from their own living room
3D Television – creating 3D content on TV
Mobile Television – availability of consumption of TV programs from any location
Service Television – control of the everyday life with the help of TV
Personal Television – Television program tailored to the unique needs and desires of individuals