And again this year the advertising cost for a 30 second commercial during the Super Blow set a new record, 5 million USD, compared to 2 million just 15 years back. If we go way back to the first Super Blow, the amount was just 37.500 USD.
This year’s Super Blow reached record breaking 172 million people, compared to 51 billion for the first one.
The high commercial price does not mean everyone how can afford it, can place one. The food supplement company GNC was denied a commercial, due their products include two of 162 prohibited substances by the NFL. GNC and many other companies opted digital advertising during the live streaming of the game.
Live streaming is fast growing platform, with special produced commercials, so happened this year that one commercial produced for live streaming had a production cost over 10 million dollars.