Moscow started with testing of new way of personalized advertising

Many of us still remember the movie Minority Report with Tom Cruise starring, and personalized commercials   in the subway, communicating with the people through eye scanning technology.

What seemed like far away fiction is almost reality, at least in Moscow. Synaps Labs Company recently started testing the new method of personalized advertising on LCD screens.

New method is designed for car drivers, depending on which brand they are driving. For example, all BMW X5 and Volvo XC 60 SUV drivers will be faced with the Jaguar SUV commercial. The technology, which allows this targeting, is placed in fast cameras on the digital billboards and recognizes the type of car on the street and adequate commercial is shown to the drivers.

Maybe the Minority Report scenario is not that far away.