Improving audience measurement system, available data about the online media audience



Renowned research house “IPSOS” 17.10. officially began carrying out research that will ultimately lead to improving the quality of data related to TV ratings. It is expected that by the end of the year the new data will be implemented in the system of authorized TV researcher in BiH – Audience Measurement, software Arianna.

DotMestics research, that represents measures of Internet media in BiH officially took hold. The survey is conducted on a representative sample of 18 000 respondents on an annual basis and is currently measuring top 40 portals in Bosnia and Herzegovina. It is expected that this number will increase in the coming period.


DotMetrics provides a standard set of indicators – portal views (sites, unique visitors, time spent on the page …), the possibility of targeting visitors according to age, sex, etc, portals share in the number of total visits, indexes affinity.

Ipsos announces new research functions, such as campaign monitoring, and reports on investment in advertising.