Youtube become more „social“

The new Youtube app will soon offer something we’ve only seen in the correspondence apps – the ability to share a video with 30 friends and comment on it at the same time as chat. They think it will enable easier, faster, and more fun sharing of video on a smartphone, as it stands on the official blog of Youtube and added that video sharing over another applications is still available. This option was introduced in the test group of users in mid-last year, and should now become available worldwide, writes Youtube has come to the conclusion that the videos from their service are massively shared by correspondence applications and they wanted to keep a “part of the cake” for themselves. In addition to creating groups, commenting and sharing, Youtube prepares new features like video sharing, which will allow users to cordlessly comment on the event in the video or on their smartphone’s screen

The new option is very easy to use, which will attract users, but it is questionable how much they want to use another messaging application, even if it was within another application.


In its annual report for 2016 Central Regulatory Agency BH (CRA) announced the total number of 663.785 internet subscribers. In 2015 there were 2,782,107 internet users, a penetration from 72, 41%.

In 2016 the index of internet users rose to 104, 57, compared to 2015.

The data is based on International telecommunication union, meaning internet user is every person between 16 and 74 years of age. Internet penetration in 2016 was 82, 39%.

Dominant internet access was xDSL (58, 04%), followed by cable internet (32, 18%).

Agency expects that further liberalisation of the market will enable the presence of high quality services, so the positive trends in B&H will continue.

Accessibility to faster and cheaper internet is a basic precondition for the development of information technology society, but also for faster economic developments and for whole society itself.

World Bank forecasts a 3, 2% GDP growth for Bosnia and Herzegovina in 2017

After a year of slower GDP increment 2016 from 3%, World Bank expects growth of the GDP by 3, 2% in 2017.Fruthermore, the expectations are even bigger for 2018, +3, 7% and 3, 9% for 2019.

So far in the first quarter of 2017 the GDP grow was 2, 7%, compared to same period last year.

A significant change was noted on following sectors:  art & entertainment +12, 3%, financial an insurance sector + 6, 1%, wholesale and retail sail +8,8%.

On the other side transportation and storage (-6, 4%), science and technical sector (-2,4%) showed negative trends.

According to B&H Agency for statistics seasonally adjusted GDP growth was 0, 4 % compared to the same period last year.

From May 2018 the “Privacy Directive” becomes a law in the EU countries

The basic European regulation on data protection is a major challenge for all categories of economy. For the marketing sector, these new regulations bring new opportunities.


Since 2009, the European Commission want to modernize the Data Protection and Data Protection Directive (EU DSGVO) which was adopted at the end of the last century with the aim of modelling the future of the global market. One of the main problems in this regulation is a wide variation of regulations in EU member states. For example, German marketing experts had to adopt very strict privacy laws, while Swedish or Portuguese marketing departments could use much more flexible local legal bases.


The European Data Protection Regulation was adopted in 2016, which ensured the same conditions within the EU for all. Unlike the previous directives, the Decree has been implemented as a valid law directly in the EU member states without any further adaptation options, and since May 2018, the Regulation is obligatory for all EU members.


The ePrivacy directive, known as the “cookie policy”, is the key rule for a new legal regulation of data processing on the Internet. It is the primary application management tool for data protection law. In order to simplify the interaction of the ePrivacy and DSGVO directives, the European Commission has decided that the ePrivacy Directive will become a direct applied in all Member States, which implies a timely implementation without the need for a directive to be incorporated into the national laws of the Member States.


Active online advertisers must take into account the following:

–           Applications that use personal data need to make certain restrictions within it in order to follow the regulatory requirements;

–           If the personal data is used, it is necessary to emphasize the responsibility that the advertiser has towards the person from whom the data is collected;

–           Technical preparation is necessary to align with the new regulation;

–           Providing of data control and protection within companies, i.e. the inability to pass data to third parties.