This year Rovinj was the host of the traditional gathering of regional marketing and advertising industry experts.
The 9. Weekend Media fest was held in the premises of the old Rovinj tobacco factory, which gathered, in the four halls, over 4,000 participants and 150 speakers, including a lot of world’s distinguished guests.
Weekend Media Festival lasted for three days and the key trends and communication challenges in communication and media industry were defined. It is clear – consumers are swamped with content on all platforms and the biggest challenges of the advertisers and media are to create a quality and effective content, that will reach their target market.
Special emphasis was on programmatic advertising, native advertising and habits of the consumer groups. All of the above was the subject of numerous panel discussions and debates. Within BalCannes best regional agencies award was given. The best agency according to the jury was Slovenian Pristop, and the best project was “Men all over the world are crying” from the Studio Sond agency.
Employees of our agency attended the event and they adopted new knowledge adopted that is already implemented in the daily work with our customers.